ULTIMATE AGENCIA / 2023
Peru's streaming community got an awards show of its own.
We partnered with Ultimate Agencia to create the digital experience for the inaugural Luminy Awards, bringing creators, categories and community participation into one coherent platform.
Back to Home- Year
- 2023
- Event
- Luminy Awards
- Contribution
- Product / Design / Engineering
The premise
Digital communities deserve institutions built in their language.
Luminy Awards emerged from Ultimate Agencia, ElZeein and Peru's Twitch community to recognize the creators shaping the local streaming scene.
The challenge
Turning a fast-moving online community into a credible awards experience.
The first edition needed to make creators and categories easy to discover while moving the community from recognition to participation.
The digital experience had to support a live event, carry the energy of streaming culture and keep the awards clear at every step.
The shift
02 / 04
“A digital community became a live institution.”
- Before
- A growing community
- After
- Its own awards show
What changed
The moves that made the difference.
01
A system for creators and categories.
Nominees, disciplines and award categories became one structure the community could quickly navigate and understand.
02
Participation designed for the community.
The experience made it simple to move from discovering the nominees to taking part from any device.
03
A digital layer for the live show.
The product connected the energy before the ceremony with the moment more than 130 members of the community gathered in person.
Project imagery
Closer moments that show how the idea became a real experience.
The outcome
An inaugural awards experience that gave Peru's streaming community a stage of its own.
Luminy Awards brought together more than 130 streamers, vtubers, gamers and community members around 15 categories in its first edition.